Search engines tend to have a vital importance in the success of the marketing efforts of businesses. Google is particularly influential, and makes businesses easier to be found. It is important that you create a profile on Google My Business for your local online business. This is free of cost and lets your business appear for specific queries related to your services or products in local search engine results. If you are clueless about what Google My Business is, read on to know about it and its importance.

Google My Business – What is It?

This is one of the most powerful local SEO strategies from Google that can give you high local SEO search benefits. It helps organizations and businesses manage their presence on the web easily across Google Maps and Google Search as well as other Google products. You can create a business listing easily on Google My Business, and enter all your business information – such as your business name, logo and location / address.

Most customers tend to search for businesses on the basis of all these information. It is quite easy to make a listing here. Once you type in all the business details, you need to verify the listing with a postcard, a phone call or a text message. You will be provided with a verification code that you have to type in online to prove to Google that your business is an actual and operational one. Based on the kind of business that you have, potential customers can make bookings and appointments.

What Can You Include in your Google My Business Listing?

With Google My Business, you can organize your business information into fields that are optimized into templates that make sure targeted customers do not miss anything about your enterprise. You can use the tool to do the following:

• List the name, phone number and address of your hotel
• Display guest reviews
• Display unique photos
• Highlight your location with a geo-marker on the Google Maps
• Offer extra information that is relevant to customers in search of information

You can also add videos alongside your images. Make it a point to include 5 authentic guest reviews at least for your business. With a listing on Google My Business, you can immediately make your enterprise more easily accessible. Targeted customers can click on ‘call’ or ‘visit website’ from the Google search result.

Does Google My Business Listing Actually Help?

Yes! It actually encourages customers to make direct booking with your business rather than any third party agency that is out there to get a commission. You can edit all the information easily after verifying your own business through your own account on Google. This means even in case you are on the move and away from your computer, you can manage the listing that you have created and have a positive impact on the search ranking for your business. Always ensure that your business listing is accurate and up-to-date, to ensure its effectiveness.