Creating a well-articulate and thorough design brief is essential to give your design project a structured form and help you the client understand all their needs and requirements, along with developing trust and understanding. This simple document serves as a critical part of the designing process, serving as a mode of reference for both, the client and the designer.

What is a Design Brief?

Basically, a design brief is a simple document that outlines the details of the design project that needs to be prepared, and it is usually filled up by the individual or business that has commissioned this design project. This is a formal and highly-detailed document, but it can also be made as an informal instructional document that talks about the project, target audience, services, style and outlook and various other factors.

Why is a Design Brief Important?

Creating a design brief can save a great deal of time and energy on the part of the designer, along with various other benefits highlighted below:

Image of Reliability

Freelancers and Agnecies do not like to deal with clients who they regard as potential “time wasters”, and if a client lack a clear vision, and a specific idea about handling their requirements, this will reflect negatively on their business ethics. On the other hand, if a client present the designer with a highly detailed design brief to understand all their requirements in one single meeting, they are more likely to trust you and promote a long-term relationship.

Setting Priorities

Freelancers and Agnecies spend a great deal of time in acquiring potential clients, and since this time does not bring them any financial gains, they tend to give more priority to clients who are specific about their vision and needs. A design brief can help them priorities their clients and understand who serious they are about commissioning a project.

Time Saving

Creating a design brief and providing it to their clients will help the designer save a great deal of time, otherwise spent responding to emails, taking calls and endless meetings to understand the needs and requirements of the client.

Easy to Compare & Specify

Once they have their design brief and the client has filled out all the required fields with relevant information, the designer is much more likely to devise a well-specified proposal based on a specific design brief.

Clear Vision

The designer has a great deal to benefit from obtaining a comprehensive and specific design brief because it allows their client to portray their clear vision, their requirements and what motivates them about this particular project.

Questions you might find design Brief:

What does your organisation do?
Who is your target market?
Who are the main competitors?
Why are you seeking design services? Is it a rebrand, or a new company? If it’s a rebrand, why are you seeking to rebrand?
What message do you wish to communicate about your business? Why?
What are your goals? To increase sales, increase awareness etc.
Budget and Deadline

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